We have made a commitment to our planet, and we will reflect it in the way we do business. BCG Connect commits to sustainability efforts; to reducing our carbon footprint and working towards a sustainable future for generations to come. We focus one of our primary efforts on reforestation.
What Does Reforestation Have To Do With Direct Mail?
The first thing to do is to understand the basics of reforestation. It is the process of planting trees on land that is deforested or cleared of its original forests and vegetation.
There are a variety of benefits, such as restoring a natural environment, reducing erosion, providing shelterbelts or windbreaks. It also helps in stabilizing soil and preventing landslides.
Reforestation is an important measure for fighting climate change because it sequesters carbon dioxide from the atmosphere and converts it into biomass and oxygen through photosynthesis.
“To plant a tree is to give hope to tomorrow.” – Matilda Joslyn Gage
There Are Many Reasons Why We Believe In The Importance Of Reforestation
Reforesting the world is one of the most important things we can do to protect ourselves. In a study by the University of Maryland, they found trees absorb about 7 percent of all carbon emissions in the air. In addition, to this, the study found that the U.S. Forest service estimates that a tree can store 100 kilograms of carbon in its trunk and branches for up to 60 years or more.
In a world where there are many environmental problems, reforestation is an essential part of breaking down carbon dioxide and other harmful gases into harmless gases like oxygen and water vapor.
How We Support Reforestation
In May 2021, we partnered with PrintReleaf and created our Print One Plant One program. PrintReleaf is a company that specializes in reforestation. They have been working with direct mail companies for the past 10 years. We work with PrintReleaf as they measure the paper footprint based on cumulative printing and plant trees according to the Environmental Paper Network.
According to PrintReleaf, “your paper consumption is measured, and trees are automatically reforested across our global network of certified reforestation projects.
PrintReleaf guarantees every sheet of paper a customer consumes will be reforested at a rate of 8,333 sheets of standard letter (8.5 × 11″ 20lb paper) or 37.16kg per tree (40ft height × 7in width or 12.192m × 0.1778m).
This open-source formula is widely and generally accepted as the industry standard as established by the Environmental Paper Network.”
Reforestation is one of the most important solutions for mitigating climate change and preserving biodiversity.
How You Can Integrate Reforestation Into Your Next Direct Mail Campaign
Finally, the next time you are planning your direct mail campaign with us, tell us you’d like to participate in the Print One Plant One program. Then, you choose where you would like to allocate your sustainability efforts. You can select locations from all over the world. Then we’ll add the PrintReleaf logo to your mailing. It’s a great way to help get the word out about the environmental benefits of reforestation.
Our Actions Matter. Plant a Tree Today & Make the World Greener.
Ask your Account Team, or reach out to us today about how you can add PrintReleaf to your next campaign and let’s plant some trees!
