Tag Archive for: alumni

Spotlight: Bentley University’s Philanthropy Week

#bentleygives
Bentley created a week of on-campus activities, all centered on philanthropy.

For 2015, this week of events was creatively branded with the slogan, “Bentley Runs on Philanthropy,” a spinoff of the Dunkin’ Donuts “America Runs on Dunkin'” slogan. This played well into the week’s events, which were full of coffee and running.

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Above: Branding the campaign: “Bentley Runs on Philanthropy”

Calling all coffee lovers and do-gooders…
To kick off the giving week, students were given free coffee and donuts. Then, it was their turn to “pay-it-forward” by buying a friend’s coffee. Next, they were asked to donate to Relay for Life with spare, coffee-cup change – every penny counts!

This all led up to the final event – the “Neon Run,” an organized race where students dressed to match the neon theme in glowing garb. It was a chance to show their school spirit, run with friends, and of course enjoy a cup of coffee (waiting for them at the finish line). This was a way to get students involved with supporting the Bentley Annual Fund – their registration fees were donated to the Annual Fund.

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It just goes to show – giving back can be fun too!

Success!
Bentley has had great success with this strategy over the past couple of years. In addition to getting students involved in their annual fund even before they become “young alumni”, Philanthropy Week continually:

  • Raises awareness of the Bentley Annual Fund – teaching students why it’s important to give back
  • Fosters a philanthropic culture among students
  • Provides a fun incentive for students to make a donation

View complete portfolio of event materials (crafted by Boston Color Graphics) here.

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Boost Alumni Participation and Raise Money – Quickly

Rally Day is Noble and Greenough School’s giving day. Like many schools looking to improve young alumni participation, Nobles designates one day a year to giving. Rally Day takes over the school’s Instagram, Twitter feed, Facebook page and campus grounds, as students display their school pride and thanks for giving with signs and t-shirts, while volunteers take to the phone lines to rally support from recent grads.

Last year was a success, as Nobles surpassed their goal of 500 gifts with an end result of more than 600 gifts and pledges, which set the bar even higher for this year’s Rally Day with a goal to bring in 605 gifts and pledges.

“We certainly would not have had these results without the direct mail marketing and click-to-pledge emails as well as the social media promotion we did prior to Rally Day.”

-Allie Trainor, Assistant Director of Annual Giving, Noble and Greenough School

Giving days and participation challenges are a great way to boost alumni participation, especially with young alumni, and raise money quickly. It provides a friendly competition – whether that’s between different grades/classes, organizations, parents/faculty/students, or being able to unlock a gift from a generous donor.

BCG Connect works with clients on their giving day campaigns to provide direct marketing materials to support the event. It is critical to have an integrated campaign for the giving day to ensure that all individuals are aware and prepared for the day. Learn more about how we helped Noble and Greenough School with their successful giving day in the case study download.

Noble and Greenough successful giving day download!

Complete the form below to download the full case study

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