North Bennet Street School is a trade school with a long history of community education, technical skills development, and career training dating back to 1881. NBSS believes in curiosity and personal growth and has evolved itself as an institution. When the Development team was looking for a new way to tell their story during the critical calendar year end fundraising season, the BCG Connect team was ready with an engaging visual format for storytelling.
The style and layout of an annual appeal can take many different forms, so instead of a traditional letter or self-mailer the team opted for something a little more personal. The final project, a colorful four-panel, brochure-style piece with a reply, featured real stories from real students and members of the NBSS community. At a busy time of year for giving, this unique format stood out for its simplicity and its creative use of impact storytelling.
How We Helped:
- Direct Mail Design
- Calendar Year End Appeal
- Print & Mail Services
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