Yale Law School is world renowned as a leader in legal education. As they prepared to launch their inaugural Giving Day, the Yale Law School advancement team needed a unique, yet iconic identity for this important new fundraising initiative that could serve as the centerpiece to event promotions and advancement communications for years to come.
The BCG team developed a custom logo for Yale Law School’s Giving Day, along with a cohesive set of digital banner ads and print materials that helped to engage alumni before, during, and after the event.
Designers matched the prestige of this Ivy League institution with the aspirational nature of the event to create a visual identity that evokes feelings of leadership, honor, and celebration. In the end, Yale Law School kicked off a successful event, achieving its fundraising goal and building positive momentum for future Giving Days.
How We Helped:
- Logo Design
- Email Design
- Social Media Design
- Direct Mail Design
- Print & Mail Services
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