Widely acknowledged as the busiest time of the year for fundraisers, the holiday giving season is critical to operations for nonprofit organizations that rely on donor gifts. And while donors are more likely to give at this time of year, it can be difficult to break through noisy inboxes with a powerful message and a holiday or year-end appeal.
The BCG team partnered with Deutsches Altenheim Foundation to pair its calendar year end appeal with a motion-graphic video that extended the reach of its fundraising message to online audiences.
Taking inspiration from their mission to give compassionate, life-enhancing care to seniors, along with testimonials from residents and their families, BCG designers told the German Centre story through creative visuals, imagery, and branded design – both in print and video.
How We Helped:
- Motion-Graphic Video
- Direct Mail Design
- Print & Mail Services
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