Direct Mail

Fundraising and membership teams are often asked to do too much with too few resources.

Following through on a direct mail plan to engage donors and alumni can be a full-time responsibility. The good news is that improving your direct mail program can be easy when you partner with BCG Connect.

Direct Mail Partnership

Annual giving and development teams have a common wish list when it comes to improving their direct mail programs:

Professional, high-quality creative and print services.
A planned sequence of creative touchpoints throughout the year.
Imaginative formats, designs and themes that stand out from the clutter.
Detailed production schedules that ensure that deadlines are met on time.
Quick response time from an experienced account manager that knows their program inside and out.
Flexibility to tailor content to the specific needs and interests of various donor segments.

A winning direct mail partner brings these needs together seamlessly with a proven process and the resources to make your program a success. Trust BCG Connect and its more than 20 years of education and nonprofit experience.

Direct mail resources include:

Segmentation & list management
List acquisition
Scanlines & direct marketing configurations
Variable data programming
Annual planning for direct mail programs
Detailed production scheduling
Project Management
Print production
Mail services & fulfillment

Annual Giving

Improve your direct mail fundraising program by adding the right combination of creative design, targeted messaging, segmentation, and professionalism to your annual appeals.

Leadership Giving

Illustrate the significant value that major donors and giving society members provide to your organization with highly personalized, sophisticated pieces.

Advancement Communications

Share stories that resonate with your audience at every level, from general messages about the power of philanthropy, to the individual impacts of specific donor categories.

Alumni Engagement

Activate the sense of pride that alumni feel as part of your community with creative campaigns that call them to action or invite them back to campus.

Donor Engagement

Reinforce the personal connection each donor has with your organization through creative marketing that is tailored to their specific interests, profiles, or past behaviors.

Stewardship

Engage donors with annual reports, newsletters and appreciation programs that visualize donor impact show your gratitude with creativity and authenticity.

Acquisition

Expand your reach and amplify your mission by targeting new donors or members with a compelling message across a range of print formats.

Membership Renewal

Deliver the right sequence of personalized letters and other mail formats that remind members of the value of their membership and entice them to continue or increase their participation in your community.

Event Materials

Build a memorable experience for attendees with engaging visuals at every stage of your event from the invitation to the program book, to the on-site graphics, etc.

Capital Campaigns

Communicate the vision for your critical projects with clear visuals and professional print materials that help you make your case and show the long-term impacts.

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Did you know?

BCG Connect production and account management teams are certified mail design professionals,
fully versed in the latest technology, processes, and trends related to the USPS^® mail service, and fulfillment.

Simplify your direct mail process

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