From strategy to delivery, our comprehensive direct mail programs combine in-depth segmentation, personalization, and industry best practices to maximize results.
DIRECT MAIL
Personal, Purpose-Driven Direct Mail
LIST ACQUISITION
Strategic list acquisition that helps identify, acquire, and engage new donors.
VARIABLE DATA & SEGMENTATION
We take a creative approach to personalization, implementing smart segmentation strategies and in-depth variable data processing to improve your direct response pieces.
MAIL TRACKING & INFORMED DELIVERY
Beyond mail and creative, we’re experts in delivery. Our certified production team manages all aspects of mail tracking and USPS Informed Delivery® so you know when mail hits homes and can extend your message through trusted channels.
SCANLINES & CONFIGURATIONS
We set up clear, reliable tracking systems so you can easily identify, collect, and record data from each campaign.
PRINT PRODUCTION
Professional, in-house print production resources to support and strengthen your year-round marketing initiatives.
MAIL SERVICES & FULFILLMENT
Mail services built on years of experience and trust, supporting direct response programs that demand accuracy, timing, and reliability.
”“Working with BCG has been great. With use of variable text, variable imagery so we can cater to our donors. From day one, they really got to know our brand. They’ve really been able to work with our internal marketing communications team to create great pieces for our alumni that make them want to give.”
Suffolk UniversityDirector of Annual Giving
