How creative design helps BB&N connect with friends and family

A brand is more than just a logo and a color scheme, it is visual and emotional representation of an organization’s mission, values, and people.  That is why marketing teams go to great lengths to ensure a brand is used thoughtfully and creatively.

Buckingham, Browne & Nichols School (BB&N) is a private, K-12 institution just outside of Boston with a celebrated brand and a highly engaged community of alumni and supporters.  For more than 10 years, BB&N has partnered with BCG Connect to plan and execute its multi-touchpoint strategy for direct mail fundraising and advancement communications.

With each of its campaigns, BB&N brings the brand to life to help to drive the communication goals of each piece.

Here are a few examples:

Year end appeal with a creative design celebrating a significant milestone
Year end appeal with a creative design celebrating a significant milestone
Celebrating a milestone with motion graphic video and custom event graphics.
Celebrating a milestone with motion graphic video and custom event graphics.
Engaging brand elements extend from print to social media communications
Engaging brand elements extend from print to social media communications
Custom design for event theming, custom logos and versatile infographics
Custom design for event theming, custom logos and versatile infographics
Seasonal holiday card with fun design
Seasonal holiday card with fun design
Embracing brand for creative stewardship campaigns
Embracing brand for creative stewardship campaigns

Branding & design in action

  1. To honor its long tradition for excellence and kickoff a milestone year, this year-end appeal for the BB&N Fund utilized inspiring new designs, nostalgic imagery, and a trifold print format.
  2. To mark the 50th anniversary of the school’s merger, BB&N created event-specific graphics and launched a motion-graphic video to embrace the past, demonstrate impact, and encourage participation in its extra special Giving Day.
  3. For a previous year’s Giving Day, BB&N called its Knight mascot into action to engage constituents in print and on social media.
  4. Design is used in a variety of ways to keep communications eye-catching and on-brand, from custom logos for events and giving societies, to multi-purpose infographics.
  5. This seasonal appeal embraced the fun, welcoming community aspect of the brand in a holiday card format.
  6. To show appreciation and tap into the community’s school pride, BB&N has a tradition for creative stewardship campaigns featuring mailable giveaways such as notepads and seed packets.

Take a look at the anniversary giving day video mentioned above.  For more about how BCG Connect helps BB&N with creative direct marketing, download the case study below.


Download the BB&N Annual Plan Case Study